BestMark for Rated Insurers
AM Best rated insurers can showcase their Best’s Credit Rating by displaying their BestMark, a well-known icon customized with their assigned level of financial strength, in marketing collateral. A BestMark shows the financial industry, agents, brokers, customers, prospects and consumers verification of their financial strength, and that the insurer has undergone AM Best’s rigorous rating process.
A company’s BestMark can be featured in both traditional and digital marketing materials: websites, print ads, brochures, web banner ads, social media, email signatures, business cards, and conference and events materials. Learn more.
Insurers can provide permission for its agents and/or brokers to use their BestMark once the rated company has provided approval to AM Best via email@example.com.
See examples of how to use your BestMark.
Below are examples of BestMarks in four different colors that would be customized with your assigned level of financial strength. The white logo is shown against a black background for illustrative purposes.