MassMutual Chief Marketing Officer John Chandler reviews the strategy and execution behind the life insurers' high profile advertising and marketing mix, including how it combines reason with emotion.
Oct. 30, 2014
Register to be notified of new A.M. BestTV episodes.
Sign Up for AM Best TV Alerts
LeConte Moore: There's No Business Like Show Business
Move Up: Chubb Casts a Wider High-Net-Worth Net
Ryan Hanley: Trusted Choice Declares Content Warfare
Lynn Kesterson-Townes on Engaging Today's Insurance Customer
Gaye Torrance: It's All About the Insurance Content
Mike Boyd: Insurers Need to Get Beyond Consumer Trigger Points
Conning's James and Lee on Knowledge-Based Marketing
MassMutual's John Chandler on Building the Marketing Ecosystem
Farmers' Mike Boyd on Combining Humor and Strategy
Moore: No Business Like Show Business Insurance
John Chandler Explains How MassMutual Creates Reality-Based Marketing
IBM's Kesterson-Townes: Today's Insurance Customers Really Are Different
