AM Best


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IMCA and AM Best Marketing Leader Lunch with Berkley Select’s Lisa Rowland

Recorded May 17, 2024

Webinar Sponsored By:

In a live, interactive roundtable discussion, Lisa Rowland, assistant vice president of marketing and distribution at Berkley Select, discusses:

  • Rebranding strategies
  • Innovation in marketing
  • Creating strategic marketing campaigns
  • Attracting the next generation of marketing talent to the insurance industry.

This is a joint presentation of the Insurance Marketing & Communications Association (IMCA) and AM Best. 

Panelists:

  • Lisa Rowland, assistant vice president, marketing and distribution, Berkley Select
  • Dave Evans, senior associate, Aartrijk, and IMCA CMO Council member
  • John Weber, senior associate editor, AM Best TV

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