Complimentary Registration
IMCA/AM Best Marketing Leader Lunch with HUB International’s Ellina Shinnick

Friday, January 27, 2023, at 12:00 p.m. ET

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In a live, interactive roundtable discussion, Ellina Shinnick, chief marketing officer for HUB International, will discuss positioning brands for differentiation, digital marketing, customer engagement, building a marketing center of excellence, and grounding a marketing strategy in data and insights to drive new business revenue. This is a joint presentation of the Insurance Marketing & Communications Association (IMCA) and AM Best. 


  • Ellina Shinnick, chief marketing officer, HUB International
  • Peter van Aartrijk, principal, Aartrijk, and IMCA CMO Council member
  • Lee McDonald, group vice president, AM Best
  • Lori Chordas, senior associate editor, AM Best TV

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