IMCA/AM Best Marketing Leader Lunch with HUB International’s Ellina Shinnick
Friday, January 27, 2023, at 12:00 p.m. ET
In a live, interactive roundtable discussion, Ellina Shinnick, chief marketing officer for HUB International, will discuss positioning brands for differentiation, digital marketing, customer engagement, building a marketing center of excellence, and grounding a marketing strategy in data and insights to drive new business revenue. This is a joint presentation of the Insurance Marketing & Communications Association (IMCA) and AM Best.
- Ellina Shinnick, chief marketing officer, HUB International
- Peter van Aartrijk, principal, Aartrijk, and IMCA CMO Council member
- Lee McDonald, group vice president, AM Best
- Lori Chordas, senior associate editor, AM Best TV
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