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IMCA and AM Best Marketing Leader Lunch – By the Numbers: What Insurance Marketers Should Know About Insurance Data

Recorded January 24, 2025

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In this webinar, a panel of insurance marketing experts:

• Discussed innovative and evolving applications of data and predictive analytics in marketing.
• Highlighted key metrics and ratios that insurance marketers should understand to communicate effectively with their peers and stakeholders.

This was a joint presentation of AM Best and the CMO Council of the Insurance Marketing & Communications Association (IMCA).

Panelists:

• Satvinder Kaur, digital, artificial intelligence and marketing consultant
• Jeff Bair, former head of independent agent marketing and distribution, Foremost Insurance
• Dave Evans, senior associate, Aartrijk, and IMCA CMO Council member
• Lori Chordas, senior associate editor, AM Best TV

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