BestMark for Rated Insurers
AM Best rated insurers can showcase their Best’s Credit Rating by displaying their BestMark, a well-known icon customized with their assigned level of financial strength, in marketing collateral. A BestMark shows the financial industry, agents, brokers, customers, prospects and consumers verification of their financial strength, and that the insurer has undergone AM Best’s rigorous rating process.
A company’s BestMark can be featured in both traditional and digital marketing materials: websites, print ads, brochures, web banner ads, social media, email signatures, business cards, and conference and events materials. Learn more.
Insurers can provide permission for its agents and/or brokers to use their BestMark once the rated company has provided approval to AM Best via firstname.lastname@example.org.
See examples of how to use your BestMark.
BestMarks are available in black, blue and gold to complement the style and design of a company’s marketing materials. A white BestMark is also available for use on dark backgrounds.