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IMCA/AM Best Insurance Marketing Leader Lunch: Gallagher's Chris Mead

Recorded on Friday, January 24, 2020

In a joint presentation of the Insurance Marketing & Communications Association (IMCA) and AM Best, Chris Mead, chief marketing officer, Gallagher, shares his perspective on effective insurance marketing; how marketing serves a global, growing, diverse network of agents and brokers; and how he works with other senior leaders to develop successful messaging and branding.

Panelists included:

• Chris Mead, chief marketing officer, Arthur J. Gallagher & Co.
• Peter van Aartrijk, principal, Chromium
• Lori Chordas, senior associate editor, AM Best

 

 

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