Conquering with Content: Insurance Marketers Explain What Works and Why
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(Original event date: December 11, 2017)
A panel of experienced insurance marketers and communicators will examine how to develop insurance-centric content that is engaging and effective. Topics include identifying audiences, building communications tools for others' use and capturing eyeballs in a low-attention environment.
The webinar will be led by:
Mark Friedlander, Immediate Past Board Chair, IMCA
Leslie Lash, Director of Marketing, American Equity Underwriters
Chris Winans, Consultant
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