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How Insurers Are Building Next-Generation Customer Engagement Platforms

This webinar is sponsored by:

Event Date: Tuesday, August 12, 2014
Event Time: 11:00 a.m. - 12:00 p.m. ET

Insurers face a hyper-competitive market with unprecedented customer choice. They strive to make customer communications valuable and productive. With customized policies and coverages becoming more common, flexibility and personalization are critical. Insurers are pursuing strategies for digital customer engagement, striving to manage and coordinate customer interactions across channels. Many are challenged by outdated technology, regulatory and competitive pressures, and a complex processing environment. A panel of experts will examine how insurers are blending the physical and digital, batch and interactive, across channels and customer touch points to provide a seamless, consistent customer experience. They will also examine how insurers are leveraging customer analytics to capture information and coordinate interactions across channels to anticipate customer needs and responses, and to optimize communications to improve customer service, satisfaction and retention.

Panelists for this webinar include:

• Deborah Smallwood, SMA, a research and advisory services firm.
• Neal Keene, VP Indirect Sales, Customer Engagement Management, Pitney Bowes
• Richard Ward, Director Strategic Consulting, Pitney Bowes

   

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