Press Release - NOVEMBER 28, 2017

A.M. Best Webinar: Conquering with Content: Insurance Marketers Explain What Works and Why


CONTACTS:
 Lee McDonald
Group Vice President, Publication & News Services
+1 908 439 2200, ext. 5561
lee.mcdonald@ambest.com

FOR IMMEDIATE RELEASE

OLDWICK - NOVEMBER 28, 2017
A.M. Best will host a webinar in which a panel of experienced insurance marketers and communicators will examine how to develop insurance-centric content that is engaging and effective. Topics include identifying audiences, building communications tools for others' use and capturing eyeballs in a low-attention environment. This complimentary webinar will be held on Monday, Dec. 11, 2017, at Noon (EST).

Register for the webinar at http://www.ambest.com/webinars/content17/ .

This webinar’s panelists include:


  • Mark Friedlander, immediate past board chair, IMCA;

  • Leslie Lash, director of marketing, American Equity Underwriters; and

  • Chris Winans, consultant.

Attendees can submit questions during registration or by emailing webinars@ambest.com. The event will be streamed in video and audio formats, and playback will be available to registered viewers shortly after the event. For more information, please call (908) 439-2200, ext. 5561, or email lee.mcdonald@ambest.com.

A.M. Best is the world’s oldest and most authoritative insurance rating and information source.