AM Best

Insurance Marketing and Advertising Summit to be Held October 30 at The Westin Jersey City Newport

CONTACTS:


Stacey Ancker
Manager, Corporate Events
(908) 439-2200, ext. 5747
stacey.ancker@ambest.com

FOR IMMEDIATE RELEASE

OLDWICK - JULY 25, 2014 09:48 AM (EDT)
A.M. Best, publisher of Best's Review magazine, will host the ninth annual Insurance Marketing and Advertising Summit on Thursday, October 30, at the Westin Jersey City Newport, located minutes from New York City at 479 Washington Boulevard, Jersey City, NJ.

According to conference chairman Lee McDonald, "Insurance marketers have learned to deploy their messages across a host of new venues. Launching a social media presence was yesterday's challenge--today's issue is creating content that's worth reading, watching and clicking."

This year's agenda includes high profile presentations by industry experts on:


  • · How insurance marketers develop highly engaging campaigns across different communities



  • · How one broker is using a variety of channels to build a profile in the entertainment and event space



  • · How a large personal lines insurer is rewriting its approach to high-net-worth personal lines coverage



  • · The effective use of video in the insurance sector


Registration for this one-day event is now open at www.bestreview.com/imas. The $199 registration fee includes conference materials, continental breakfast, lunch and a networking social to conclude the event. To inquire about a multiple attendee discount, contact Corporate Events Manager Stacey Ancker at stacey.ancker@ambest.com.

In the coming weeks, speakers will be confirmed and the agenda finalized, so those interested in attending are encouraged to check back often for the latest updates.

Speakers and panelists will be interviewed in advance on The Insurance Marketing and Advertising Podcast, at http://feeds.feedburner.com/insurancemarketing, where subscribers can listen for free to these and past discussions. To inquire about possible speaking or other opportunities, contact Lee McDonald at lee.mcdonald@ambest.com or (908) 439-2200, ext. 5561.

A.M. Best Company is the world's oldest and most authoritative insurance rating and information source.