Best’s News & Research Service - October 30, 2020 08:26 AM (EDT)
AM Best Posts Interactive Webinar Highlights for “Building More Profitable Home Insurance With Customer Value”
- October 30, 2020 08:26 AM (EDT)
Oldwick //BestWire// - Viewers can access highlights from an AM Best webinar sponsored by LexisNexis Risk Solutions to learn strategies on customer lifetime uses such as customer acquisition, customer relationship development and improving portfolio profitability.
Panelists include:
- Kelly Rush, director, Home Solutions, LexisNexis Risk Solutions;
- Peter Drogan, senior vice president and chief actuary, Amica Mutual Insurance Company; and
- Stuart Rose, head of product marketing, Shift Technology.
The video-based interactive presentation is available here. The webinar was compiled into the following stand-alone segments:
- Defining Customer Lifetime Value.
- Determining Customer Lifetime Value is a Multi-Part Process.
- In Homeowners or Auto - It’s About Persistency.
- Analyzing Too Much Data Carries Its Own Risk.
- Insurance Nirvana - Meeting Customer Needs Before They Realize the Need.
- Customer Lifetime Value is a Multi-Use Predictive Tool.
- Knowing the Customer Takes More than Numbers.
- Customer Lifetime Value Looks Beyond Profit.
- Calculating Meaningful Customer Lifetime Value Takes Time, Data.
- Outcomes Are Different for Monoline vs. Package Accounts.
- Measuring the Value of Referrals.
- The Future of Customer Lifetime Value Analysis.
- Independent Agents Can Further Customers’ Lifetime Value.
The complete video replay for this event is also available now.
AM Best is a global credit rating agency, news publisher and data analytics provider specializing in the insurance industry. Headquartered in the United States, the company does business in over 100 countries with regional offices in New York, London, Amsterdam, Dubai, Hong Kong, Singapore and Mexico City