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Best’s News & Research Service subscription required - February 12, 2014 04:04 PM (EST)

Allstate CEO: Esurance to Spend 'Substantial Amount' on Ads in 1Q; 'Tremendous' Sums on Telematics in Future

Esurance, the direct-to-consumer unit of Allstate Corp., plans to deploy an avalanche of cash on advertising in the first quarter of 2014 to help grow the business and take more direct aim at . . .

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